It will be written and directed by Stéphanie Chuat and Véronique Reymond and adapted from their own 2010 Swiss original

Cocaine Bear is roaring for the Super Bowl, with a new NFL stats-themed poster released during the game.

With the exception of a bump that had viewers wondering whether she was pregnant again or merely carrying some baby weight from her son’s birth last May, Rihanna played it relatively straight for her Super Bowl Halftime performance.

In the ad, also directed by Affleck, one man pulls up the service window, and the Gone Girl actor asks, “Do I look familiar?” The customer offers a short response: “No.”