In what seems like a “If you can’t beat ’em, join ’em” spirit, Sundance officially partners with one of the biggest “pirate marketing” hubs, the Lift, and turns it into a hospitality and event space — but decidedly sans swag, organizers promise.       Share this:

Frustrated with celebrity culture, paparazzi and gifting suites invading Park City during the festival, Sundance organizers hand out buttons with the slogan “Focus on Film.” This trend is revived in 2008. Share this:

“Little Miss Sunshine” and “An Inconvenient Truth,” the most talked-about narrative and docu pics to debut at Sundance, end up grossing a combined $104 million in ticket sales and grab a total of four Oscars the following year. 2007 Frustrated with celebrity culture, paparazzi and gifting suites invading Park City during the festival, Sundance organizers hand […]

High-profile bidding-war pics “Supersize Me,” “Napoleon Dynamite” and “Garden State” sell big at the festival, then go on to collect a combined $83 million at the U.S. box office. 2006 “Little Miss Sunshine” and “An Inconvenient Truth,” the most talked-about narrative and docu pics to debut at Sundance, end up grossing a combined $104 million […]

In perhaps the most infamous example of festival buzz gone haywire, the comedy “Happy, Texas” sells for “north of $10 million” to Miramax, only to gross $1.96 million domestically. 2004 High-profile bidding-war pics “Supersize Me,” “Napoleon Dynamite” and “Garden State” sell big at the festival, then go on to collect a combined $83 million at […]